Role: Branding Design
Designing the wayfinding for the Norwalk Parking Authority in 2010 was a huge project. Not only did the branding have to work in many settings, but the purpose of locating parking was essential to the success of the commercial areas where municipal parking was offered.
This project did not go well from the start but was a key learning experience on the challenges of working with political appointees and long-term staff with divergent agendas. The branding work began with a redesign to move the parking signage to align with universal standards. Symbols rather than words, and eliminating the commission’s identifier from the signs. Well, that didn’t sit well with the commission at the time. So over time they added back their name, switched designers, and redid the logo several times until they moved away from the universal parking symbol completely.